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Brothers Tom and Niek are running the family's costume rental store. Former soap star Tom doesn't take his job and his relationships very seriously. Niek on the other hand, is a workaholic, which recently led to a separation from his wife Karin. When the brothers are preparing for the busy holiday season, attractive Julia walks through the door with an offer they can't refuse: participating in a bold ad campaign that will rock Dutch holiday traditions to their core. Soon enough, Tom and Niek find themselves in a whirlwind of family issues, national cultural matters and love, after which neither of them will ever be the same.